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I believe in stories well told.

I help thoughtful brands tell stories that people remember.

Writer • Photographer • Filmmaker

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For more than a decade, I’ve documented people who dedicate their lives to craft and making things well.

What began in the world of independent watchmaking became something much larger.

While writing 32 Regrets: A Guide to Reclaiming Creativity, I found myself drawn less to the end-product, and more to the people behind the products. Watchmakers. Designers. Craftsmen. Founders. The common thread wasn’t what they made — it was their approach to their work: patient, intentional, and with extraordinary care.

Those conversations changed how I think about storytelling.

Too often, brands focus on features, launches, and marketing campaigns. They overlook the human beings whose curiosity, discipline, and obsession give a product meaning.

That’s the story I care about telling.

A man with a bald head and tattoos on his arm and a Rolex Oyster Perpetual at Geneva Watch Days

The Simon Brette Chronometre Artisan Souscription

What I Do

I work with companies that build thoughtful products and meaningful experiences.

Through writing, photography, and documentary film, I help uncover the stories behind the work — connecting craftsmanship with the people that value it.

Whether the subject is an independent watchmaker, a tailor, a cycling company, a hotel, or a family-owned business, I’m interested in the same question:

Why does this exist, and why should someone care?